La Pura Verdad — What a Christian Magazine Gave a Non-Believer

La Pura Verdad — What a Christian Magazine Gave a Non-Believer

As a kid in Colombia I had a free subscription to La Pura Verdad — the Spanish edition of The Plain Truth, founded in 1934 by Herbert W. Armstrong and mailed out of Ambassador College in Pasadena, near Los Angeles. It was, unmistakably, evangelical literature: prophecy, end-times reasoning, a specific reading of scripture aimed at conversion. I was never a Christian. Nothing about the magazine’s theology took. And yet I kept reading it, issue after issue, because some of the articles were very good — well-researched, well-written, curious about the world in a way that had nothing to do with doctrine. …

July 16, 2026 · 6 min · 1178 words · Gonzalo Contento
The Fiction That Wins — Why Narratives, Not Reasons, Shape History

The Fiction That Wins — Why Narratives, Not Reasons, Shape History

We are taught that the world runs on reasons. The best argument wins. The facts speak for themselves. Truth has a gravitational pull. Decisions—individual and collective—flow from rational calculation: costs weighed against benefits, evidence stacked against counterevidence, the strong claim vanquishing the weak. But history, observed coldly, tells a different story. What wins is not the truest argument but the most compelling fiction. The narrative that best captures attention, simplifies complexity into a hero-and-villain arc, and offers closure. The one that feels right rather than the one that is right. The story that promises meaning, belonging, and cosmic order beats the story that promises accuracy every time. …

June 24, 2026 · 7 min · 1411 words · Gonzalo Contento