Being There — Narrative, Innocence, and the Magic of Agendas

Being There — Narrative, Innocence, and the Magic of Agendas

The last two minutes of Ashby’s Being There contain the movie’s thesis—and most viewers miss them. The credits roll while the audience is already exiting, already calculating parking logistics, already unwinding from what they thought was a light social satire about a simpleton let loose in the corridors of power. But those final seconds are where the film stops being funny and becomes something darker: a perfect distillation of how narrative, not truth, becomes the ultimate organizing force of human belief. …

July 1, 2026 · 6 min · 1173 words · Gonzalo Contento
Connotation vs Denotation — What We Buy and Sell When We Trade in Meaning

Connotation vs Denotation — What We Buy and Sell When We Trade in Meaning

Joseph Campbell, in The Power of Myth (the Bill Moyers interviews), makes a passing remark about connotation vs denotation that cuts deeper than most full-length treatises on economics or politics. The distinction is simple, but its implications are not. Denotation is what something is — its factual, measurable, dictionary-definition reality. Connotation is what it means — the associations, the emotional weight, the story that clings to it. A rock is a rock. But the Rock of Gibraltar, the Stone of Destiny, the Black Stone of the Kaaba — these carry connotations so heavy they bend the world around them. This is not metaphor. This is the actual engine of human civilization. …

June 26, 2026 · 5 min · 940 words · Gonzalo Contento