The Successful and the Uncounted — Merit, Luck, and the Lives Outside the Frame

The Successful and the Uncounted — Merit, Luck, and the Lives Outside the Frame

In Borges’s story “The Theologians”, collected in The Aleph in 1949, two churchmen of the early Middle Ages spend their lives refuting heresies. Aurelian, coadjutor of Aquileia, writes against a sect that believes history repeats in cycles. His rival, John of Pannonia, writes against the same sect more briefly and more brilliantly, and Aurelian never forgives him. Years later, when a new heresy appears, Aurelian recognizes in its doctrine a sentence John once wrote in good faith. He reports it. John is burned at the stake. Aurelian dies some time later in a fire set by lightning, and in paradise he learns that, for the unfathomable divinity, he and John of Pannonia formed a single person. …

October 9, 2026 · 8 min · 1601 words · Gonzalo Contento |  AI-likeness: 17%
The Problem with Heroes — Role Models, Statues, and the Other Option

The Problem with Heroes — Role Models, Statues, and the Other Option

In the schoolbooks I grew up with, Simón Bolívar was not a man. He was a sequence. He swore an oath on the Monte Sacro in Rome, crossed the Andes with a ragged army in 1819, won at Boyacá, freed five nations, and died betrayed. Every town had a plaza with his name and a bronze version of him on a horse. He had no body except the statue, and no doubts except the ones history had already resolved in his favor. …

October 8, 2026 · 8 min · 1599 words · Gonzalo Contento |  AI-likeness: 18%
Ask Your LLM — Medical Ads, Advice, and the Boundary Between Tool and Profession

Ask Your LLM — Medical Ads, Advice, and the Boundary Between Tool and Profession

“Ask your doctor if it’s right for you.” Anyone who has watched American television knows the sentence by heart. It sounds like caution, but read it slowly and it’s a script: here is a feeling you may not have noticed, here is a product that addresses it, and here is a professional whose role in the transaction is to ratify or veto a decision you have already half-made. The ad doesn’t sell a drug. It sells a diagnosis and rents a doctor’s authority to close the deal. …

July 4, 2026 · 7 min · 1417 words · Gonzalo Contento |  AI-likeness: 72%
The Title Trap — Function, Ego, and the Money That Decoupled Them

The Title Trap — Function, Ego, and the Money That Decoupled Them

In traditional engineering—civil, mechanical, structural—a “Senior Engineer” is someone the insurance company will let sign off on blueprints. If those blueprints fail and a bridge collapses, there is liability. There are lawsuits. There are corpses. The title is not social; it is a legal and physical fact. It is directly tied to how much you can be trusted, which directly tied to what you can earn. A Senior Engineer can be trusted because the product is permanent and failure is irreversible. …

June 3, 2026 · 10 min · 1943 words · Gonzalo Contento |  AI-likeness: 92%
Flying Carpets and AI: Lessons from García Márquez’s One Hundred Years of Solitude

Flying Carpets and AI: Lessons from García Márquez’s One Hundred Years of Solitude

Gabriel García Márquez’s One Hundred Years of Solitude offers a vivid moment when José Arcadio Buendía dismisses a fantastical flying carpet, claiming he could achieve superior results with science: “Una tarde se entusiasmaron los muchachos con la estera voladora que pasó veloz al nivel de la ventana del laboratorio llevando al gitano conductor y a varios niños de la aldea que hacían alegres saludos con la mano, y José Arcadio Buendía ni siquiera la miró. «Déjenlos que sueñen», dijo. «Nosotros volaremos mejor que ellos con recursos más científicos que ese miserable sobrecamas.»” …

December 10, 2024 · 3 min · 636 words · Gonzalo Contento |  AI-likeness: 18%