Business as Usual — On Ritual, and the Calendar I Was Never Taught to Read

Business as Usual — On Ritual, and the Calendar I Was Never Taught to Read

I grew up inside a convenience store, and a convenience store has no holidays. It has shifts. The calendar that organizes most people’s lives — the long exhale of Friday evening, the dread of Monday, the warm collective pause of a holiday — never reached behind the counter. Christmas was a high-traffic day; people who forgot something always needed somewhere open. New Year’s Eve sold ice and cigarettes. A Saturday was a Tuesday with more beer. My parents never asked, “any plans for the weekend?” because there was no weekend. There was only what we call, with no irony at all, business as usual. …

June 6, 2026 · 8 min · 1666 words · Gonzalo Contento