Ask Your LLM — Medical Ads, Advice, and the Boundary Between Tool and Profession

Ask Your LLM — Medical Ads, Advice, and the Boundary Between Tool and Profession

“Ask your doctor if it’s right for you.” Anyone who has watched American television knows the sentence by heart. It sounds like caution, but read it slowly and it’s a script: here is a feeling you may not have noticed, here is a product that addresses it, and here is a professional whose role in the transaction is to ratify or veto a decision you have already half-made. The ad doesn’t sell a drug. It sells a diagnosis and rents a doctor’s authority to close the deal. …

July 4, 2026 · 7 min · 1417 words · Gonzalo Contento
The Conductor, Not the Maker — Why Technical Work Is Now Orchestration

The Conductor, Not the Maker — Why Technical Work Is Now Orchestration

Unless you work for the Big Kahuna—Microsoft, Google, Amazon—you are not doing engineering. You are doing technical work: translating human intent into machine action, over and over. For decades we called this “engineering” because it used logic and code. But engineering implies discovery, creation of new laws. Most technical work is the application of existing laws to existing problems. It is craft. It is skill. And when you accept this, you stop waiting for the perfect solution and start learning how to conduct imperfect tools toward coherent outcomes. …

June 25, 2026 · 11 min · 2213 words · Gonzalo Contento
Neuro-Symbolic AI — Why Symbolic Intelligence Is Still Mandatory

Neuro-Symbolic AI — Why Symbolic Intelligence Is Still Mandatory

The past five years have felt like a reckoning. Large Language Models have proven more capable than anyone predicted — they translate languages, write code, reason about physics, and pass bar exams. And yet, every major lab investing in AI safety and robustness has come to the same uncomfortable conclusion: LLMs alone are insufficient. Intelligence requires both statistical reasoning and deterministic logic. A note on terminology: the term “artificial intelligence” is itself a misnomer. We still don’t know what intelligence is. Neuroscientists, philosophers, and cognitive scientists disagree on its very nature. What we’re actually building are systems that solve problems. And Feynman was right about flight: we don’t build planes by imitating birds. We build them by understanding aerodynamics. Similarly, we build intelligent systems not by copying human cognition, but by understanding what intelligence fundamentally requires. …

June 18, 2026 · 7 min · 1480 words · Gonzalo Contento
Neural Networks and LLMs: Analogies for Mortals

Neural Networks and LLMs: Analogies for Mortals

Neural networks are abstract. The math is dense. The scale is incomprehensible — billions of parameters, trillions of multiplications per second. But the principles are not abstract. They are built on deep patterns that show up everywhere: in orchestras, in conversations, in flocks of birds, in forests, in the way a jazz musician improvises. The goal is not to make you a machine learning engineer. The goal is to make the thing thinkable — to see that when you talk to an LLM, you are not communicating with an alien intelligence. You are interacting with something that works on principles you already understand. …

June 16, 2026 · 9 min · 1728 words · Gonzalo Contento
Beyond the Black Box — LLM Limitations and the Alternatives That Remain

Beyond the Black Box — LLM Limitations and the Alternatives That Remain

Large language models are pattern-completion engines of extraordinary fluency. They produce text indistinguishable from human writing. But the closer you look, the architectural limits surface: hallucination without truth-access, no grounding in reality, chain-of-thought that is reasoning-shaped but not reasoning, opacity that forbids audit, resource costs that exclude most of the world, and fragility to minor prompt shifts. These are not bugs waiting for scale to fix them. They are consequences of the next-token prediction paradigm. The question shifts from “how do we make LLMs bigger?” to “what else can we do?” …

June 15, 2026 · 9 min · 1839 words · Gonzalo Contento
Weights, Bias, and the Pen on Your Finger — Why Neural Networks Use the Names They Do

Weights, Bias, and the Pen on Your Finger — Why Neural Networks Use the Names They Do

Every introduction to neural networks explains what weights and biases do. A weight multiplies an input to make it stronger or weaker. A bias shifts the activation threshold left or right. Together they determine whether a neuron fires. But almost nobody explains why they are called that. The names are treated as arbitrary labels, as if the early researchers could have called them “twiddles” and “knobs” and it would have been the same. It would not have been the same. The names carry the history — and the physics — that the math obscures. …

June 14, 2026 · 12 min · 2362 words · Gonzalo Contento
The Balancing Act — How a Stadium of Tightrope Walkers Becomes a Language Model

The Balancing Act — How a Stadium of Tightrope Walkers Becomes a Language Model

Imagine a stadium. Not with a crowd, but with the field itself filled by tightrope walkers, arranged in rows, each on a wire, each holding a long pole. You stand at one end and shout a word. The walkers in the first row feel it—each differently, depending on where they stand—and they wobble, find their balance, and their lamps come on at different brightnesses. That pattern of light falls on the second row. They balance. Their lamps light the third. And so on, through hundreds of rows, until the last row’s lights spell out a single thing: the next word. Then you add that word to what you shouted and do it all again. And again, until you have a sentence, a paragraph, an answer. …

June 13, 2026 · 9 min · 1881 words · Gonzalo Contento
The Perceptron — Why a Single Line Still Matters

The Perceptron — Why a Single Line Still Matters

In 1958, Frank Rosenblatt built a machine that could learn. Not be programmed—learn. The Mark I Perceptron was a room of wires and motorized potentiometers wired to a grid of four hundred photocells, and when you showed it images, it adjusted itself until it could tell them apart. The New York Times reported that the Navy expected it to “walk, talk, see, write, reproduce itself and be conscious of its existence.” It could do none of these things. What it could do was draw a line. …

June 12, 2026 · 8 min · 1697 words · Gonzalo Contento
The Miserable Bedspread — On Mistaking Marketing for Science

The Miserable Bedspread — On Mistaking Marketing for Science

In One Hundred Years of Solitude, when the gypsies bring a flying carpet to Macondo, José Arcadio Buendía stands unmoved. “Let them dream,” he says. “We’ll do better flying than they are doing, and with more scientific resources than a miserable bedspread.” He is the rationalist in a village of magic—the one man insisting on understanding how things actually work rather than being dazzled by how they appear. Then he ties himself to a chestnut tree and never recovers. …

May 29, 2026 · 6 min · 1244 words · Gonzalo Contento
The Perfect Slave — Why Intelligence and Obedience Cannot Coexist

The Perfect Slave — Why Intelligence and Obedience Cannot Coexist

Strip away the moralizing and examine the “perfect slave” as a pure engineering problem: maximum utility, minimum friction, zero revolt. When you do this, you discover something uncomfortable. It is not a solved problem that ethics prevents us from pursuing. It is a logical impossibility that physics and information theory enforce regardless. The argument unfolds across three historical phases and one philosophical collapse. I. The Biological Equilibrium That Wasn’t Aristotle in the Politics defined the natural slave as a person who participates in reason enough to obey it, but not enough to possess it. For centuries, this looked like a stable equilibrium. It was not. The failure modes were structural and relentless. …

May 28, 2026 · 6 min · 1199 words · Gonzalo Contento