Are We Full of BS? — Borges and the Paradox of Intersubjective Reality

Are We Full of BS? — Borges and the Paradox of Intersubjective Reality

In 1940, Borges published what is not quite a story. “Tlön, Uqbar, Orbis Tertius” — collected four years later in Ficciones — begins with the discovery of a reference to a country, Uqbar, in a slightly variant edition of an encyclopedia. The country does not appear in any other edition. The country, in any verifiable sense, does not exist. This leads, in the usual Borgesian manner, to the discovery of forty volumes describing an entire planet — Tlön — whose existence is similarly unverifiable, but whose philosophers, languages, and physics are described with the patience of something that has had centuries to develop. And then Tlön begins to appear in the physical world. A compass. A metal cone. By the story’s final pages, the fictional world has begun to overwrite the actual one: scholars study Tlönian history, children are taught its geography, a generation arises for whom Tlön is more real than the country they were born in. …

May 6, 2026 · 7 min · 1410 words · Gonzalo Contento
The Shapes of Extraction — and the Big Lie About China

The Shapes of Extraction — and the Big Lie About China

The argument that keeps failing is not the argument about which system is better. It is the assumption, buried inside that argument, that the categories are stable — that capitalism, socialism, mercantilism, feudalism refer to four distinct, mutually exclusive arrangements, and that the story of modern history is one of them winning. They have not been stable for five centuries. What has been stable is something more basic: there is a surplus, and someone claims it. The form the claiming takes has changed. The claiming has not. …

May 5, 2026 · 7 min · 1311 words · Gonzalo Contento
The Pill We Already Swallowed

The Pill We Already Swallowed

In 1654, in a fragment now numbered 139 of the Pensées, Pascal wrote a sentence that has been quoted so often it has lost most of its weight, and it is worth taking down from the shelf and looking at it again: all of humanity’s misery comes from a single fact, namely, that we are unable to sit quietly, alone, in a room. Three hundred and seventy years later we have built the most extraordinary device in human history for the express purpose of ensuring no one ever has to. …

May 4, 2026 · 8 min · 1573 words · Gonzalo Contento
After Adolescence, Repair Becomes a Miracle

After Adolescence, Repair Becomes a Miracle

Almost everyone past forty knows the type. The man still operating, in some quiet operative sense, as if he were twenty-four. The woman whose romantic life consists of the same three patterns it consisted of in 2009. The friend whose career has had the right surface motion — promotions, titles, perfectly photographed dinners — but whose inner question, who am I when no one is watching, has not seriously been asked since adolescence. They are not failures. Some of them are extraordinarily successful. They are simply, in the part that matters, not yet adults. …

April 30, 2026 · 9 min · 1746 words · Gonzalo Contento
It's Not Jobs Disappearing. It's Jobs Not Being Created.

It's Not Jobs Disappearing. It's Jobs Not Being Created.

The public conversation about AI and work is stuck on the wrong question. “Will my job be replaced?” is the framing everyone reaches for, because it has a clean visual: a robot taking a specific seat. The headlines love it. Goldman: AI to replace 300 million jobs. McKinsey: half of all work activity automatable. The displacement frame promises an event — an announcement, a layoff, a press release — and the policy answers it suggests are familiar: retraining, universal basic income, regulation. …

April 29, 2026 · 9 min · 1722 words · Gonzalo Contento
The Slop We Already Make

The Slop We Already Make

Revised on 2026-04-28 to v1.1. See revision history below. Look at any AI-skeptic feed in 2026 and you’ll see the word slop doing heavy work. It names something real: low-entropy, mass-produced text without an author behind it, flooding feeds, search results, comment sections, product reviews. There’s now a small genre of essays explaining why this is bad for civilization. Some of them are excellent. Some of them are slop themselves. I want to ask a different question. Not whether AI slop is bad — clearly some of it is — but why we’re so confident we can recognize it. Because if you squint at a lot of professional life, much of what we produce on a normal Tuesday already qualifies. Legal boilerplate. Corporate memo-speak. Quarterly reports that survive only because nobody reads them. Status updates that say nothing. Standardized medical notes whose function is mostly forensic. …

April 28, 2026 · 7 min · 1476 words · Gonzalo Contento
The Optimization Engine

The Optimization Engine

Watch a photon leave the surface of the sun and arrive at your retina. Eight minutes earlier it was inside a star; now it is inside an eye. Of all the paths it could have taken — and physics, in some literal interpretations, says it did take all of them — the one that resolves into your day was the one that minimized a quantity called action. Light finds the cheap route. …

April 27, 2026 · 7 min · 1398 words · Gonzalo Contento
Steve McCroskey and the 10x Lie

Steve McCroskey and the 10x Lie

In Airplane! (1980), Lloyd Bridges plays Steve McCroskey, an air-traffic controller running a disaster on the ground while a single pilot with food poisoning tries not to kill everyone on the plane above. McCroskey is on two phones at once. He’s barking at his wife. He’s pivoting to a subordinate mid-sentence. He’s drinking coffee, then cigarettes, then amphetamines, then glue, in that order. Every fifteen minutes or so, the camera cuts back to him and he delivers the same line with a slightly different noun: …

April 24, 2026 · 8 min · 1547 words · Gonzalo Contento
The Chestnut Tree as Modern Diagnosis

The Chestnut Tree as Modern Diagnosis

In Enlightenment and Madness I argued that José Arcadio Buendía wasn’t mad in the way Macondo thought he was — that the patriarch tied to the chestnut tree was another face of the same transcendence that lifts Remedios la Bella into the sky. Two exits from ordinary consciousness, one serene, one savage. A reader — my mother, actually — pushed back on that with a sharp question. If he had lived today, she asked, would you still call it wisdom, or would you just put him on a medication and send him home? …

April 23, 2026 · 7 min · 1471 words · Gonzalo Contento
Enlightenment and Madness: Rereading One Hundred Years of Solitude

Enlightenment and Madness: Rereading One Hundred Years of Solitude

Rereading Cien años de soledad after many years, I found myself less drawn to the Buendía dynasty’s epic sweep than to two characters at opposite poles of the novel: Remedios la Bella, who ascends bodily into the sky while folding sheets, and José Arcadio Buendía, the patriarch who dies tied to a chestnut tree, speaking Latin to the ghosts only he can see. Both escape Macondo. Both leave ordinary reality behind. But they do so from diametrically opposite directions — one upward into serenity, the other downward into madness. The more I thought about it, the more this looked like a question Buddhism has wrestled with for centuries: what separates enlightenment from craziness, and are they really opposites at all? …

April 22, 2026 · 6 min · 1086 words · Gonzalo Contento