The Spreadsheet Tragedy — Emerson's Compensation, Applied to Software

The Spreadsheet Tragedy — Emerson's Compensation, Applied to Software

Ask any list of the most important pieces of software ever shipped, and four categories always appear: the operating system, email, word processing, and the spreadsheet. Of the four, the spreadsheet is the strangest. It is simultaneously the most empowering tool ever handed to a non-programmer and the largest ungoverned repository of business logic on the planet. VisiCalc, then Lotus 1-2-3, then Excel, did something no compiler or IDE has ever managed: they let a financial analyst, an operations manager, a school administrator encode real domain expertise — pricing models, forecasting logic, inventory rules — without asking anyone’s permission and without writing a single line of what programmers would recognize as code. That is the gift. It is also, by Emerson’s law, exactly where the bill comes due. …

September 10, 2026 · 7 min · 1359 words · Gonzalo Contento |  AI-likeness: 43%
The Heaviness of Life — Against the Demand for Ease

The Heaviness of Life — Against the Demand for Ease

Life becomes thick easily. Not necessarily tragic in the grand, literary sense, and not only through the unmistakable presence of grief, illness, or catastrophe. A week can acquire weight through ordinary accumulation: a body that needs sleep, work that makes a further demand just as another is met, a relationship that contains both refuge and obligation, a decision whose consequences cannot be known until they arrive. The surprise is not that this happens. It is that we keep treating it as evidence that something has gone wrong. …

September 9, 2026 · 6 min · 1183 words · Gonzalo Contento |  AI-likeness: 35%
Cortisol Is Not the Villain — When Survival Outlives the Tiger

Cortisol Is Not the Villain — When Survival Outlives the Tiger

We speak about cortisol as if it were a contaminant: the chemical residue of a bad life, the hormone responsible for belly fat, insomnia, anxiety, and the general collapse of modern existence. The language is too simple. Cortisol is not an invader. It is one of the oldest emergency systems in the body, an evolutionary gift that helped an animal survive the moment when survival became uncertain. Somewhere in that inheritance is the plain fact that someone, somewhere, was not eaten by a tiger. …

September 8, 2026 · 7 min · 1284 words · Gonzalo Contento |  AI-likeness: 74%
And the Tree Fell ...

And the Tree Fell ...

The Recorder heard the oak fall while her pen was still moving. The sound came from the north grove: one report of splitting wood, then a long, low complaint that made the ink quiver in its well. She was writing that the miller’s wagon had crossed the ford before dusk. By the time she looked up, dust had gathered among the trunks and the birds were returning to them. She put a line beneath the miller’s name and closed the ledger. …

September 4, 2026 · 4 min · 767 words · Gonzalo Contento |  AI-likeness: 89%
Ten Thousand Years of Bread, Wine, and Disease

Ten Thousand Years of Bread, Wine, and Disease

Agriculture is the oldest technology we never stopped using. Ten thousand years after the first cultivated grain, we still eat bread, still ferment wine, still brew beer — the same three inventions that let hunter-gatherers become villagers, villagers become cities, and cities become empires. It is tempting to call this progress and move on. But a civilization built on a handful of domesticated grasses has also produced, at a scale our ancestors never approached, obesity, chronic inflammation, insulin resistance, metabolic syndrome, and a mental health crisis that abundance was supposed to prevent. Ten millennia is long enough to ask a blunt question: did we learn anything, or did we just get better at building the trap? …

September 4, 2026 · 5 min · 1048 words · Gonzalo Contento |  AI-likeness: 12%
The Missing Middle of Software Engineering

The Missing Middle of Software Engineering

There is a strange gap in American software. At one end sit the companies large enough to turn engineering practice into infrastructure: Amazon, Apple, Microsoft, and their peers can afford dedicated platform teams, internal tooling, architecture review boards, and years of accumulated institutional memory. At the other end sit the garage companies and small shops that don’t pretend to have a software development life cycle at all — they deploy from a laptop because the product is one person, the customer is waiting, and the alternative isn’t a more rigorous process but no product. Between those poles sit thousands of companies with enough software to need engineering discipline and not enough margin, attention, or organizational slack to make it a first-class concern. That middle is where most software actually gets written, and it is the part of the industry the industry’s own literature has the least to say about. …

September 3, 2026 · 7 min · 1281 words · Gonzalo Contento |  AI-likeness: 40%
Reencounter with Borges — On Finding My Own Style

Reencounter with Borges — On Finding My Own Style

For most of my life I read Jorge Luis Borges the way you visit a cathedral you don’t belong to: hat in hand, admiring the vaulting, aware the building was not built for you. A labyrinth to walk through and describe from outside, not a voice to live inside. Something has shifted. I can’t name the culprit — age, distance from the books that once impressed me for the wrong reasons, or just enough rereading to stop performing reverence and start actually listening — but going back to him now I find him sober rather than ornate, and I catch his cadence quietly steering my own sentences: the short declarative that ends a paragraph like a door closing, the fondness for stating an impossible thing in the flattest voice available. Saying that out loud feels presumptuous. A man who built a library with no walls does not get imitated by accident, and claiming his rhythm as an influence invites the obvious question of what exactly I think I’m doing. I believe it anyway. …

September 2, 2026 · 6 min · 1166 words · Gonzalo Contento |  AI-likeness: 24%
The Breakfast That Wrecks Me — On Glucose, Sequence, and the First Vote of the Day

The Breakfast That Wrecks Me — On Glucose, Sequence, and the First Vote of the Day

I keep calling it “healthy” out of habit. A banana, a bowl of cereal with a reassuring claim printed on the box, coffee sweetened once with sugar and once more with an artificial sweetener for good measure, a glass of orange juice because it looks like the vitamin section of the meal. Nothing on that table would fail a food pyramid inspection from 1995. And it destroys me in real time — not morally, metabolically. An hour after eating it I am foggier than before I ate, hungrier than I was on an empty stomach, reaching for something else before ten o’clock. The problem was never that I lacked discipline at that table. The problem is that the table was never mine to control. It was built to move fast, and speed is exactly what it delivers. …

September 1, 2026 · 5 min · 1001 words · Gonzalo Contento |  AI-likeness: 3%
Mother, Father, and the Gods We Hire

Mother, Father, and the Gods We Hire

Do we ever stop asking our parents to save us, or do we only learn to rename them? God, government, medicine, science, the market, the institution, the expert: each can become a larger parent when invoked not as a tool for understanding or coordination but as an imagined adult who will absorb the consequences of our fear. The vocabulary changes — providence, policy, diagnosis, evidence, growth — but the plea underneath can stay remarkably intimate: someone bigger should come and make the danger go away. …

August 28, 2026 · 5 min · 895 words · Gonzalo Contento |  AI-likeness: 43%
It's Not in Your DNA — On Mistaking Habit for Heredity

It's Not in Your DNA — On Mistaking Habit for Heredity

“It’s in my DNA” has become the all-purpose explanation for anything that repeats across a family or a civilization: a talent, a temperament, a taste for bread and wine, a tendency to slip on the same wet bar of soap three generations running. The phrase borrows the authority of genetics to describe something that is usually just a stable environment, a copied habit, or an unexamined tradition, and the borrowing is not innocent. Calling a pattern genetic quietly removes it from the category of things anyone chose, or could still change. …

August 27, 2026 · 6 min · 1131 words · Gonzalo Contento |  AI-likeness: 63%