Gonzalo Contento

Software engineer. Writing about tech, mythology, and everything in between.

Thinker, not prose stylist. The ideas are mine; the articulation is assisted by AI — an honest arrangement, as old as the first scribe.

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The Engineering of Desire — Bernays, the Spectacle, and the War of Narratives
June 11, 2026
The Engineering of Desire — Bernays, the Spectacle, and the War of Narratives
How Edward Bernays weaponized psychology to decouple brands from reality—and how that technology became universally available.
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